A 21st century bootstrap story.

There's an old joke: "Want to make a million bucks in the wine industry? Start with two million bucks." Har-de-har-har. Back when, you had to buy the land, grow the grapes, and build a winery -- all before you crushed a single grape. A rich man's game.

But now, with a little gumption and a four-figure chunk of change, you can buy a ton of grapes, rent time in a collective winemaking facility, and produce your own wine.

It's a 21st century bootstraps story: Justin Paul Russell was working as a wine buyer at a Whole Foods in Alabama. After a visit to Oregon, he stayed. Working three jobs (and one round of lndieGogo funding), he scraped together that chunk of change he needed.

I first met Justin at the Southeast Wine Collective in Portland. I was early. Justin was standing behind a barrel. "You want to try some wine?" Of course. He was nervous, almost panicky. "What do you think? Do you like it?"

It was extraordinary. Unbelievably good.

Fast forward. Today, Jasper Sisco has its own winery facility and Justin is making wine full time. Winemaker achievement: unlocked!